Apples from the heart of Kinnaur, the home of some of the most premium apples. Delivered directly by farmers, into the heart of the urban communities. By leveraging the relationship between the farmers and the corporates & housing societies.
Corporates can play an important role in the initiative of providing direct market access to the farmers through their corporate gift planning.
The housing society members coordinate internally to pool their orders. One of the society members shares the pooled order with the farmer. The orders pooled further, across large number of societies, makes it large enough for most farmers to supply directly.
Our role is to build the bridge and connect the communities. The pillars of the bridge are the corporates, society members and the farmers. And as any bridge needs many strong pillars of support so do we need many farmers, corporates, and society members to join and support the initiative. To make a strong connection. A connection which grows stronger with time and lasts forever.