fresh from farm to families' front
This is an initiative to create direct market access for farm fresh produce of our farmers.
Why? Farmers, specially small-scale, face difficulties in finding established markets & become dependent on middleman
Problem: Farmers can't compete with run of the mill ecommerce to fulfill small individual orders.
Solution: The problem is solved if they get bulk orders.
Who can order in Bulk? Corporates, Urban Housing societies, others
How? Corporates regularly gift their employees & customers in hundreds.
Housing societies can pool the orders from their members with the help of a society coordinator. Other bulk orders may be personal gifting on festivals & occasions etc.
So, if you are a corporate gifting your customers & employees, a housing society, or anyone else having a bulk order why not order directly from orchards? This initiative connects the communities. Your support will positively impact the lives of our farmers by giving them much needed market access for farm produce.
So, healthy, tasty, and nutritious
No middleman, no commission. So, about 20% more money in the hands of the farmer
When you buy collectively, you pay 20-50% less for same or better quality
Building bridges, connecting rural Farming community with Urban community
Even one farmer getting better price, puts pressure on middleman
A natural connection with the farmers, their culture, and their region. Promoting nature awareness and tourism.
Potential to Help Other Stakeholders, like small fruit sellers in your locality
Corporates regularly gift their customers & employees. A lot of thought goes into their gifting because the
gift should be thoughtful, memorable, and useful. What if it is also premium, unique, and healthy?
Kinnauri apples can be an ideal gift and help you break through the noise. They are special apples from orchards perched above ten thousand feet in Himalayas. What can be an eco-friendlier gift & also earn you the gratitude of the farmers? Because all a farmer needs is your bulk order, not any charitable donations.
Kinnauri apples are premium. They are sweeter, crunchier, juicier, & have a long shelf life. Highly suitable
for gifting. By gifting Kinnauri apples the corporates provide direct market access to the farmers which is
as good a CSR as any. It’s like adopting an orchard, supporting sustainable farming, and a
of wildlife. The bulk gift order makes it possible for the farmers to deliver directly.
Corporates can book in advance which gives the farmers the peace of mind & they can plan better.
To sum up corporate gifting & Kinnauri Apples are made for each other. We will be delighted to get any leads and answer any query that can bring the Kinnauri orchards into the corporate courtyard.
Orchard, Meet the Urban Community
It may be too ambitious, if not too late, to bring every household in a metro like Mumbai within walking distance of a well-cared-for living and breathing orchard, run by a farmer community. But we can bring the produce of an orchard to a household living in a housing community, without the need for a middleman. This needs a bridge which connects and celebrates the remote farmer and the household community.
Fresh From Farm
Farmer Negi and many others like him can directly supply apples and other farm produce, Fresh From Farm if we are able to order in bulk.
The Power of Community
Most households in a metro city like Mumbai live in community housing known as co-operative >housing societies. The housing society can order in bulk if the orders of individual members are combined. That's the power of community. To unlock it all you need is a coordinator from every society.
When the farmers & the housing society come together the farmer gets a bigger order, enabling him to deliver
farm fresh produce directly.
To connect the two communities, we need a bridge. A bridge which brings the Orchards into the heart of the urban communities and a smile on many faces.
This building of bridge and coming together of the communities is not possible without you. After all a bridge needs many strong pillars of support. Like you.
Take a lead in helping your housing society buy collectively and directly from the remote farmer community.
With community leaders like you we can add housing communities across Mumbai and suburbs and connect with
Farmer communities across India. A farmer like Mr. Negi can have presence in our homes and hearts. Let’s
build that bridge, one pillar at a time.
All you have to do is coordinate on behalf of your housing society. Be the interface.
This concept, like many others, is enabled by developments in technology & communication. At the heart of it was direct market access for our farmers as well as the recent supply disruptions in fresh farm produce affecting both farmers in rural areas as well as households in many large cities. We will use this website along with WhatsApp to keep communication simple.
We tested this concept as an experiment in 2020, the year of social distancing. We covered just one product- apple, just few farmers from Ribba village in Kinnaur, and few housing communities in Mumbai & Suburbs, Thane and Kalyan & Dombivli. It was lots of hard work but worth it.
We believe this is an experiment whose time has come. We are sharing our experience & some testimonials. Pandemic & social distancing triggered disruptions for farmers & urban consumers but it also gave us the idea to build bridges and connect the communities. We helped move about 3500 Kgs of premium Kinnauri Apple from Ribba village to Housing Communities in and around Mumbai. This is just about 0.1% of the apple production of one village Ribba!
Thank you sooo much. Apple really are of very good quality.
Are you holding this stall in coming days again mdm? I find apples are if very good quality.
I wish you have this stall again in coming month. I hope others will endorse my view
Thx Rashmi…Nice apple n pear
Rashmi, Apples & pear r really good quality. Thank you so much 🙏🏻😊
Apple was very good quality,juicy and fresh 👌.Do you have Fuji apple,green apple?
Can you bring wallnuts?
Hello! When is the next apple round planned for Neelkanth?
Yes. The apples were very juicy and fresh. Look forward to the next round
Thank you for the apples. They are superb.
Next when And what more ….fruits 🙏
We will request him to visit again when he is ready with next lot
Hi Neeraj, we tasted the apples and they turned out to awesome😋. Fresh and juicy.
Kids enjoyed it.
Thanks for your initiative
Got the stuff, thanks and very good quality
Exceptionally Excellent fresh n juicy apples!!
Thank you so much!
Apples were v juicy n good 👍🏻
When is the next delivery
This is great initiative to empower our farmers. Lets hope that this spreads more than the
pandemic. Would love to do something similar for the farmers from my village.
This indeed is a great initiative….fff Farm to Families Front.
Oh nice…. Fresh from farm to families front…… fffff Patented 😄
Did We Bring the Orchard into the Heart of Urban Community?
You be the judge. But either way, no harm in experimenting a bit. And especially if you are a society member it can be fun taking the lead to represent your society. To be the interface between your society and the farmers.
All you have to do is coordinate with your society members. Chances are you may already be doing that.
When orchard knocks at the doors of the urban communities and nurtures them with its fruits won't they give
back and help orchards to bloom and realize their potential?
In this time of climate change many of us are motivated to do our bit but also feel disempowered. This coming together of orchards and urban community is indeed a way for us to take positive action on tree coverage and biodiversity loss also.
If all this interests you then we are united in our motivation to build the bridge which connects the
orchards to the urban communities and touches many lives and nature positively.
Let’s make this experiment bigger & better. Hoping to connect with many community leaders like you from housing societies across Mumbai & suburbs, Navi Mumbai, Thane, Kalyan, Dombivli, and beyond.
Kinnaur is a beautiful Himalayan region up north. It is famous for the Kinnauri apples- some of the best
apples in India. You can now order these premium apples directly from the farmers.
Farmers can't deliver individual orders- like a run of the mill e-commerce company. You must first volunteer & register your housing society. Then pool orders, from your society members, which farmers can deliver.
When You Volunteer