fresh from farm to families' front
This is an initiative to enable farmers to supply fresh from farm produce directly to urban housing societies.
One of the housing society members becomes the interface between his society & the farmer and coordinates internally with the society members to pool their orders. A bigger order enables the farmer to supply directly, avoid middleman, and every society member pays less as the orders are pooled.
This initiative builds a bridge & connects the communities. It has the potential to touch their lives in more ways than one.
So, healthy, and nutritious
No middleman, no commission. So, about 20% more money in the hands of the farmer
When you buy collectively, you pay 20-50% less for same or better quality
Building bridges, connecting communities. Rural Farming community to urban housing community
Even 1 farmer getting better price, puts pressure on middleman
A natural connection with the farmers their culture, and their region, promoting nature awareness and tourism.
Potential to Help Other Stakeholders, like small fruit sellers in your locality
Bringing Orchards into the Heart of Urban Communities
It may be too ambitious, if not too late, to bring every household in a metro like Mumbai within walking distance of a well-cared-for living and breathing orchard, run by a farmer community. But we indeed can dedicate ourselves to directly bring the produce of a farmer community to a household living in a housing community, without the need for a middleman. This will be a bridge which connects and celebrates the remote farmer and the household community.
Fresh From Farm
Farmer Negi and many other farmers like him can directly supply apples and many other farm produce Fresh From Farm if we are able to order in sufficient quantity
The Power of Community
Most households in a metro city like Mumbai live in community housing known as co-operative housing societies. The housing society can order in sufficient quantity if the orders of individual housing society members are combined. That's the power of community. To unlock it all you need is a coordinator from every society
When the two communities come together the farmer gets a bigger order, and every society member pays less.
To connect the two communities, we need a bridge. But this bridge which brings the Orchards into the heart of the urban communities can bring a smile on many faces.
This building of bridge and coming together of the communities is not possible without you. After all a bridge needs many strong pillars of support. Like you.
Take a lead in helping your housing society buy collectively and directly from the remote farmer community. With community leaders like you we can add housing communities across Mumbai and suburbs and connect with Farmer Communities across India. A farmer like Mr. Negi can have presence in our homes and hearts. Let’s build that bridge, one pillar at a time.
All you have to do is coordinate on behalf of your society. Be the interface between the society members and the farmers.
If the concept interests you let’s get connected. Please fill the below details and we will be in touch. We assure we will never use your details for any other purpose than this.
This concept, like many others, is enabled by developments in technology & communication. But at the heart of it was the recent supply disruptions in fresh farm produce affecting both farmers in rural areas as well as households in many large cities. We will be using this website along with WhatsApp to keep communication simple.
We tested this concept as an experiment, in 2020, the year of social distancing). We covered just one product- apple, just one farmer from Ribba village in Kinnaur, and few housing communities in Thane and Kalyan & Dombivali. It was lots of hard work but worth it.
We believe this is an experiment whose time has come. We are sharing our experience. What was triggered by social distancing helped us to build some bridges and connect the communities. We helped move about 3500 Kgs of Apple from Ribba village to Housing Communities in and around Mumbai. This is just about 0.1% of the apple production of one village Ribba!
You be the judge. But either way, no harm in experimenting a bit. And especially if you are a society member it can be fun taking the lead to represent your society. To be the interface between your society and the farmers.
All you have to do is coordinate with your society members. Chances are you may already be doing that.
Let’s make this experiment bigger & better. Hoping to connect with many community leaders from housing societies across Mumbai & suburbs, Navi Mumbai, Thane, Kalyan, Dombivali, and beyond
I am an apple farmer and have an orchard in Kinnaur (to begin with we are covering just Kinnaur). How do I join?
The urban communities are willing to meet you. Please fill the form below to be a part of this Orchard to Urban Community initiative.
We have just started and covering a small apple production region. As we grow, we will cover more areas, more products and will be able to connect you with urban communities in many more cities. In the mean while you can fill our form and we will be in touch when the time is right.
We have just started and covering just apple for now. As we grow, we will cover more areas, more products and will be able to connect you with urban communities in many more cities. In the mean while you can fill our form and we will be in touch when the time is right.
As we move forward, we would love to work with fruit sellers, helping them to procure apples and other fruits directly from these farmers rather than from a series of middlemen. This may take some time but in the meanwhile you can share your details by filling the below form.